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A Different Spin on Consultative Selling

Consultative Selling and its cousin, SPIN selling, are often implemented in such a way that it's mer ... - Jacques Werth
 

Client Surveys - How Something So Simple Can Make Such A Huge Impact.

While so much attention is focused on growing your customer list, what is often overlooked is that y ... - Avery Manko
 

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to get no cost publicity for your business. Some othe ... - DeAnna Spencer
 
 

Knowledge Communities: Transforming Best Practice into Action

Healthcare managers are discovering that a 'best practice' imported from another organization is not ... - Shelley Burns
 

Rise of the Creative Class

Emerging Trends in Consumer Communication: - Chandramouli N
 

Simple Tourism Marketing Changes Earned a 26 Year Old Rafting Co an Additional $390,000 - Part I

Your business and marketing adventure continues with a short case study of the specific strategies a ... - Tim Warren
 

Custom Packaging and Shrink Wrappings: An Important Role In Selling Your Product

When manufacturers first consider a product, they often discount the issue of packaging. They seem t ... - Gordon Petten
 

I Said Pareto Chart... Not Potato Chart!

Does this sound familiar? You were hired for the new management position. You were tasked to turn th ... - Martin Pl
 
 

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