Popcorn has been an American favorite since 1907 when electric popcorn poppers were first introduced. These machines made it relatively easy to pop popcorn anywhere. Annual popcorn sales continue to grow and new popcorn creations have been invented. How Has Popcorn Evolved to Remain Competitive? There are always new and clever snack products on the market. Popcorn companies, however, have modernized their product over the years. Microwavable popcorn, for example, changed the industry in the 1980's and it has become a household staple. Variety tins and special flavored gourmet popcorn have also gained popularity, not to mention that it's the top moviegoers snack choice. Popcorn makers have also capitalized on the low-fat, low-calorie trend as people attempt to lose weight. Light, 100-calorie snack packs and 94% fat-free versions are choices that are now available. They also advertise the health benefits of popcorn, including its high dietary fiber. How Much Popcorn is Sold Annually? Americans consume more than 17 billion quarts of popcorn annually. That averages out to roughly 68 quarts per person. And in 2001, popcorn sales in America exceeded $1 million. Boy Scouts of America has cashed in on the success of popcorn sales. A mere 7 councils participated the first year that scouts sold popcorn. Over the last 25 years it has become the top-rated fundraiser for cub scouts packs across America. Today, Trail's End serves more than 285 councils (including packs and troops,) with over $1 billion raised for the nonprofit organization. For this reason, it is the only pre-approved fundraiser of Cub scouts and Boy Scouts of America. An American Favorite Popcorn is destined to be an American favorite for many years to come. From light versions to chocolate-drizzled gourmet caramel corn and variety tins, popcorn is a versatile product that can be changed to meet the current marketing trends and remain a profitable product. |
